Recently I have come across this forward which basically captured two different posters found in the walls of Tamilnadu recently. The posters contents looked pretty much the usual except the anchors of them and the title of the posters. "Mani Iyer welcomes you to the Special Christian Prayer meeting(Suvishesham in Tamil)" and the next one is "Suseela Maamee invites you to Gods' Army Full Gospel Church".
This coincides with my recent interest on the topic "Reverse Branding". What is reverse branding? no kidding.. it is just reverse of "Branding".. :) In layman terms, so that I myself can understand better, Branding means the process of estabilishing a product and then associate it with a category, which most of the advertisements try to establish. Reverse branding is the reverse in a way that to create a category and then associate it with the plethora of products in that line. Very similar to word of mouth advertising!! Coming back to the original poster contents, go ahead and see how the reverse branding is achieved effectively
As probably many of you know, Iyer in Mr.Mani's name is self proclamation of the Hindu caste he belongs to and the Maamee in Mrs.Suseela Raghunadhan is once again a notation commonly refers to the home maker in a typical Hindu Brahmin Community.
The funny part is the definitely these posters are intended to give the reader the idea that these folks have found the Christianity to be better religion that of the one they got attached to when they were born, by default. It vehemently presses on the strong reason to do the "conversion" with the subtitle below Mr.Mani Iyer's tagline ("Manam Thirundhiya Koil Poosaari" - A "Turnabout" Hindu Temple priest).
Though I question about genuine ness of such mediocre attempts in creating a strong brand, If the individual is really "turned about", why would he still preferred to refer the tag lines which he despised about.
Frankly this advertisement reinforced more thoughts about his original religion with the name rather than Christianity event which it was supposed to advertise.
Now I am NOT sure if I can call this as an effective "reverse branding". What do you think?
This coincides with my recent interest on the topic "Reverse Branding". What is reverse branding? no kidding.. it is just reverse of "Branding".. :) In layman terms, so that I myself can understand better, Branding means the process of estabilishing a product and then associate it with a category, which most of the advertisements try to establish. Reverse branding is the reverse in a way that to create a category and then associate it with the plethora of products in that line. Very similar to word of mouth advertising!! Coming back to the original poster contents, go ahead and see how the reverse branding is achieved effectively
As probably many of you know, Iyer in Mr.Mani's name is self proclamation of the Hindu caste he belongs to and the Maamee in Mrs.Suseela Raghunadhan is once again a notation commonly refers to the home maker in a typical Hindu Brahmin Community.
The funny part is the definitely these posters are intended to give the reader the idea that these folks have found the Christianity to be better religion that of the one they got attached to when they were born, by default. It vehemently presses on the strong reason to do the "conversion" with the subtitle below Mr.Mani Iyer's tagline ("Manam Thirundhiya Koil Poosaari" - A "Turnabout" Hindu Temple priest).
Though I question about genuine ness of such mediocre attempts in creating a strong brand, If the individual is really "turned about", why would he still preferred to refer the tag lines which he despised about.
Frankly this advertisement reinforced more thoughts about his original religion with the name rather than Christianity event which it was supposed to advertise.
Now I am NOT sure if I can call this as an effective "reverse branding". What do you think?
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Atrocious is the right word...it's not new that the brahmin community being ridiculed... We are to be blamed for accepting it.
ReplyDeleteGood write up... keep them coming