Reverse Branding : Mr.Mani Iyer invites you all for Suvishesha Koottam

Recently I have come across this forward which basically captured two different posters found in the walls of Tamilnadu recently. The posters contents looked pretty much the usual except the anchors of them and the title of the posters. "Mani Iyer welcomes you to the Special Christian Prayer meeting(Suvishesham in Tamil)" and the next one is "Suseela Maamee invites you to Gods' Army Full Gospel Church".

This coincides with my recent interest on the topic "Reverse Branding".  What is reverse branding? no kidding.. it is just reverse of "Branding".. :) In layman terms, so that I myself can understand better, Branding means the process of estabilishing a product and then associate it with a category, which most of the advertisements try to establish. Reverse branding is the reverse in a way that to create a category and then associate it with the plethora of products in that line. Very similar to word of mouth advertising!! Coming back to the original poster contents, go ahead and see how the reverse branding is achieved effectively

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A problem shared is a problem halved - Really? No. Scientifically!!

This morning we have got a call from one of our close relative and this person started pouring all the challenges and complaints life presented to her. Atlast when we were about to finish the call with her, I heard her saying "I feel relieved as I have shared my problems with you". Incidentally it struck me with the recent article I read on the same line.



In reality I am not convinced that a problem shared is a problem halved. If anything it has become magnified as we started bearing the load on how we could help her solving the problem.  That is the problem you can have, in case you are the one amongst the believer of "Problem shared is problem halved" concept!!


As soon as you have problems that OTHERS fear then you risk being swept along by their fears and anxieties which are not necessarily an accurate reflection of your own. Pre-conceived notions of why the problem occurred in the first place often leads to you being bombarded with, albeit well-intentioned, but nevertheless inappropriate advice.


Not only that, a recent survey states that 96% of people believe in this concept but scientific approach stated it had ZERO or NO impact to the original problem that was shared and it was sheer waste of time!! Shocked? read further

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Definitely not for light hearted - O.M.G.

I have come across this video in one of the facebook links with the superbly apt title called "O.M.G", acronym for "Oh My God!!" See if you have access to facebook!! otherwise, you are glad that you did NOT see this!!

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Information overflow - E-Gokulashtami @ Texas

Before I start, I believe you would have by now completed the Gokula Ashtami if you are in the southern part of the India or still chewing/mowing the seedais if you are in the western part of the world. Anyways, today's blog entry is also related to it.


I was at awe this evening with the incident I am going to describe about. Back in India, I still fondly recollect the way we celebrate Gokulashtami, where my father opens up one of his age old yellowish torn pages of the sloka book (a precious collection indeed) and have us seated in a row to spell out the slokas related to Lord Krishna.


Well, being in a foreign land, I had no choice except depending upon the information available on the internet for the slokas, where exactly the problem started

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Easy way to avoid Procrastination (do it later) attitude

Hello,

Glad to be back again though not the sooner as promised in my previous blog posting. It is purely because of the writer's block. For the uninitiated, information about writer's block can be found here.

Coming back to the today's topic, it is just coincided with two readings on the same day and put to pratice before I preach here.  Let us see if you answer these questions below, honestly without copying others :):
Are you like me in postponing the things that could have done NOW but still NOT "found energy" to get it done NOW?
is "do it now" a word that you wanted to remove from the dictionary?
Are you consistently being inconsistent in achieving the set goals?
Are you consistently missing your bill payments or bill defaulter's list?
Are you  constantly found yourself NOT prepared to a planned situations/meetings?

If you answered "NO" to all or most of the above questions, please do NOT bother to read further. You must be a boringly master planner and  calculative, cautious person. This article is NOT for you. Please a favor by writing/recording the exact set of methods in this blog through which you are keeping up your record straight.

On the other hand,  if you find the above situations in questions to be more familiar (like me!!), go ahead in reading the method by which you could completely avoid procrastination.. Interested still? move ahead!!

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