Monday, February 27, 2012

"Flyte" to Indian iTunes..Destination arrived!!

Last time I heard about iTunes was with my Senior IT Manager who was complaining on why he does NOT want to cater to iPhone requests as each of the download has to go through iTunes. I did NOT understand the technicality then and I guess even now. However, I understood how much bigger an achievement that getting their chart busters into iTunes top list for the south indian cine world, thanks to Kolaveri Song Statistics.


How is it relevant to this blog:
One of the Indian e-commerce pioneer and still a player, FlipKart, announced their acquistion of LetsBuy.com with their eye out on the music download service called Flyte.


The service has all kinds of artists and albums ranging from Western to Carnatic and it is only going to grow with new music being added in.Flyte is located within Flipkart but has its own cart called ‘Digital Cart’.


You can easily preview all the songs and download them in an MP3 format at various bitrates like 64kbps, 128kbps and 320kbps provided that the available song has that bitrate on the store.


Currently, songs are priced on an average of Rs.6 per song.


An album on an average will cost you Rs.150 to Rs.200. The songs are very decently prized, even the international ones.


Now does that sound similar to what iTunes offer?