'kolaveri": viral marketing at its best

As the subject of this post says, this is yet another post I am writing on the same topic on the success of latest viral hit : "why this kolaveri di". The earlier article was totally unrelated but an useful one if you would like to read.

There is lot said and analysis paralyzed about this why this song was rage in the internet with topping cool trends, here is one more set to start with the viral marketing and the basic simple principles that this song could make use of the same.

Continue reading →

why this kolaveri?

Yes, the subject of today's blog post was taken a leaf or branch out of recent sensational single song hit "Why this kolaveri de?" and while I was humming the number, it did make me wonder why this song became rage apart from the catchy tune.

 As you might know, Kolaveri is the tamil colloquial which can be approximately translated to as "murderous, heinous" etc.,

Accidental perusal of the TV channels triggered the answer for me. Here is the youtube video of one recent program from Tamil channel named "Thamizhagathin samayal champion".

With the little more than 1 minute watch, I see 99.5% of the words coming out of the anchor and the chefs' were English and the native language of the Thamizhagam finds its place here and there.

On hearing the complete "Why this kolaveri de" song, people would note the similar statistics of 99.5% english usage on casual tamizh conversation among the youth. This may be the exact reason why this song became such a blast!!

visionary poet Bharathiyaar envisioned this in his times:  "தமிழ் இனி மெல்ல சாகும்!!". But still "why this kolaveri"?!~

Probably the song has a point not only for the love angle but ALSO at the language angle!!

Continue reading →